BRAVEHEADS will ensure that your marketing mix supplements your marketing and media strategy, so that your marketing mix balances the impact versus the cost. This is done by adjusting your marketing mix according to your business visions and marketing goals. This can also be expressed in terms of media channels and time, location and risk tolerance.
The media mix is designed around your return-to-risk balance, that is your impact versus cost tradeoff. While some prefer to simply maximize the impact using risky messages, others prefer safe messages. In practice, most customers select a balanced media mix somewhere in between.